A woman with curly brown hair wearing large sunglasses and a black necklace with a silver pendant, smiling outdoors with a blurred citystreet background.

Meet the Designer
Safia Day

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Safia Day

Safia Day has been creating fine jewelry since 2001, guided by an intuitive sense of beauty and a deep appreciation for craftsmanship. Trained at the Fashion Institute of Design and Merchandising, she began her career as a wardrobe stylist for advertising, television, and print. This early immersion in the world of image-making and storytelling shaped her refined eye and understanding of what resonates with discerning, style-conscious clientele.

Transitioning into jewelry design, Safia quickly became known for her artful, high-quality pieces—each one entirely one of a kind. Her work gained recognition among Hollywood stylists and their celebrity clientele, valued for its distinct ability to elevate a look while remaining deeply personal and expressive.

Today, her collections are featured in select fine retailers across the country and through exclusive trunk shows at some of the most prestigious luxury wellness destinations, including The Golden Door, Mii Amo, Enchantment Resort, and Terranea. These settings have proven to be a natural alignment, where her jewelry resonates with a wellness-driven, high-end clientele seeking meaning, individuality, and a sense of quiet luxury.

Working primarily with natural materials and precious and semi-precious stones, Safia creates pieces that feel both timeless and organic. Her designs are a reflection of her unique heritage—born of Danish and Indian descent—and her affinity for blending cultures, traditions, and the beauty of the natural world into something entirely her own. No two pieces are ever alike, offering collectors a rare sense of exclusivity and connection.

“My experience as a stylist gave me a unique perspective on beauty and what drives the tastemakers. I came to understand that beauty is a feeling—one that elevates you, and in the right form, can be everlasting. That philosophy lives at the heart of every piece I create.”

Safia Day’s work has been featured in Vogue, Cosmopolitan, Elle, and other leading fashion publications worldwide, further establishing her as a designer whose pieces transcend trends and speak to a more enduring sense of style and self-expression.