About Safia

Safia's unique sense of style and design is reflected in the beautiful jewelry she creates. Using natural material‚ semi-precious and precious stones‚ she fashions slightly ethnic and unusual creations‚ for which she has become well know.

Trained at the Fashion Institute of Design and Merchandising‚ she has been a wardrobe stylist for advertising‚ television and print.

Safia has an innate ability to recognize new trends; what is "hot"; and incorporates these into new designs that attract eager celebrity clients‚ stylists and store buyers.

Born of Danish and Indian descent‚ her multicultural background has been a strong influence in her designs.

She is always on the go‚ traveling to seek out the most distinctive items that will add to and embellish her jewelry line.

Safia's pieces can be found in Vogue‚ Cosmo‚ Elle‚ etc. and have been featured in over many magazines.

Her jewelry collection can be seen in select stores across the country.

Safia's goal is to create jewelry that will enhance and flatter the women who wear them.